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Brand Identity: How to… Love, 2025
Client: Anna van Oenen & Floor Lewin2025, Amsterdam
How to Love needed to move fast. The goal: something fresh, grounded and recognisable. Not soft, not generic, no predictable therapy aesthetics. How to Love needed a brand that feels fresh, grounded and relevant for everyone. We built a visual system that holds up. Where logo, typography, colour and form work together from the start. Bold & recognisable. A complete kit: logo, layout, illustrations, photo direction, colour & copy. All aligned, all ready to use. Not overdefined, but clearly set.
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