Brand identity & logo design: WALLIEN surf brand, 2018 Amsterdam

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Client:
Madeleine Wallien, Olivier Wallien, WALLIEN 2018, Amsterdam

Design concept to brand identity for WALLIEN— a surf brand for women who don’t do soft. Bold colours, loud type, zero subtlety. In your face, over the top, and unapologetically fun. We ditched the beige and cranked the contrast. Because “don’t be blah” isn’t just a tagline—it’s a whole mood.

Description: Logo design and complete brand identity for WALLIEN surf brand. A bit outrageous.

More for WALLIEN:

Design: All-over print pattern for WALLIEN surf brand — 2019

Design: All-over print pattern for WALLIEN surf brand — 2018

Design: All-over print pattern for WALLIEN surf brand — 2018

Logo and brand identity design for WALLIEN surf brand.

Posted in Brand identity, Design, Work.
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